Westlake Village, CA – For the fifth consecutive year, Arai helmets rank highest in consumer satisfaction with motorcycle helmets, according to the J.D. Power and Associates 2003 Motorcycle Helmet Satisfaction StudySM released today.
Performing well across all 12 attributes measured, Arai ranks the highest overall among the 12 helmet brands included in the study rankings. Arai receives particularly high marks for fit and comfort, color/graphic design, ventilation/air flow, as well as consumers’ overall rating of their helmet.
Schuberth, Shoei, Harley-Davidson and AGV follow Arai in the rankings, respectively, all performing above industry average.
“While the gap between Arai’s scores and those of the other brands has closed considerably this year, Arai consumers continue to be very satisfied with nearly every aspect of their helmet, particularly in the areas of aesthetic appeal and fit and comfort,” said Todd Mundorf, senior research manager for J.D. Power and Associates.
Consumers cite fit and comfort, and style and color, as the top two considerations when purchasing a motorcycle helmet. Price is considered a distant third.
“Serious riders will always want a helmet that looks good and is comfortable to wear, and they’re willing to pay a price premium for both,” Mundorf said. “The study shows there is definitely a positive relationship between the price of the helmet and customer satisfaction. The three brands with the highest consumer-reported average prices garner the three highest overall customer satisfaction rankings.”
While more than 21 percent of motorcycle owners use the Internet as a source during their helmet shopping process, only 8 percent purchase their helmet online. Dealerships and accessory shops still account for more than 80 percent of helmet sales.
The 2003 Motorcycle Helmet Satisfaction Study is based on responses from more than 9,700 purchasers of new 2002 model-year motorcycles. Those owners provided information about their most recent helmet purchase experience and helmet use, offering insight on the shopping experience, process, price and product satisfaction.